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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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08357_Field_TCGG T122.txt
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1996-04-10
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gives people the power to focus a little way in front of an image
so that we take in the whole image or picture at a glance.
Nonliterate people have no such acquired habit and do not look
at objects in our way. Rather they scan objects and images as
we do the printed page, segment by segment. Thus they have
no detached point of view. They are wholly with the object.
They go empathically into it. The eye is used, not in perspective
but tactually, as it were. Euclidean spaces depending on much
separation of sight from touch and sound are not known to
them.
Further difficulties which these natives had with film will
help us to see how many of the conventions of literacy are built
into even non-verbal forms like film:
My point is that I think we’ve got to be very wary of